How to Make Creative LOGO

The logo (ideogram) is an image that reflects the organization. Because the logo is designed to represent the identity of the company or the company's identity and to promote direct recognition by its customers, the redesign of the logo can often be counter-productive.

Another pioneer in corporate image design is Paul Rand, [14] and one of the founders of Swiss-style graphic design. He designed several posters and corporate identities, including IBM, UPS and ABC logos. RAND died in 1996. The third pioneer in corporate image design is Basso. [15] Bass is responsible for many of the identities identified in North America, including the Bell Telephone logo (1969) and behind the AT & T globe (1983). Other well-known designs are Continental Airlines (1968), Dixie (1969) and United Way Corporation (1972). Later, he will also create logos for some Japanese companies. He died in 1996.

Since the rise of the modernist American movement in the 1950s, the number of logo design professions has increased dramatically. [13] She is responsible for a large number of the famous logo of the company, such as Chase Bank (1964)), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003), and the like. Because of its simplicity and design, many early logos are still in use today. The company recently designed the logo for the Library of Congress and Armani Exchange.

Color is important to identify the brand, but should not be an integral part of logo design, which may interfere with its function. Some colors are formed/linked to some of the emotions that the designer wants to convey. For example, the target of the high base color (such as red) is to attract the attention of the driver on the highway, which is suitable for companies that require such attention. In the United States, red, white and blue are often used in corporate slogans that want to show national sentiment. Green is usually associated with health and hygiene, and light blue or silver is often used to reflect diet foods. For other brands, tones can be softer and reduce saturation that conveys reliability, quality, relaxation or other characteristics.